Promotional Spending Pays Early Dividends For NY Sportsbooks

Caesars New York Mobile Betting

Caesars Sportsbook staked their claim as New York’s mobile sportsbook market leader shortly after launch, largely as a result of unprecedented promotional spending. While this promotional spending allowed Caesars to capture a large sector of market share, a new report indicates that high promotional spending may be a death sentence for the market. ALBANY, N.Y.…

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