- William Hill is launching a new sportsbook in the Harrah’s Philadelphia Casino with many different features to enhance the sports betting experience.
- There is a mobile app to provide guests with an additional way to bet on sports from the comfort of their homes.
- Williams Hill is being bought by Caesars Entertainment as the two work to grow in the US sports betting market.
PHILADELPHIA, Penn. - William Hill announced that it has launched its branded sportsbook in its 14th state in the country at Harrah’s Philadelphia Casino & Racetrack in Chester, Pennsylvania on Thursday.
The leading sportsbook operator now has over 160 locations around the country and the new sportsbook has 16 self-service betting kiosks, six ticket windows, and a wide range of wagering options including InPlay betting.
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Harrah’s Philadelphia will continue to operate the premier sportsbook lounge “The Book” that includes over 45 large screen TVs to watch live game day action, stadium lounge seats, custom bar seating, and high-top tables.
The casino also offers another legal gambling option that allows bettors in Pennsylvania to bet on sports from their phones with the Caesars Casino & Sportsbook by Harrah’s Philadelphia app.
Caesars Entertainment recently announced that it will be buying Williams Hill for $3.7 billion and the deal will be finalized by the second half of 2021.
"The opportunity to combine our land based-casinos, sports betting and online gaming in the U.S. is a truly exciting prospect," said Tom Reeg, Caesars Entertainment CEO. "William Hill's sports betting expertise will complement Caesars' current offering, enabling the combined group to serve our customers in the fast-growing U.S. sports betting and online market. We look forward to working with William Hill to support future growth in the U.S. by providing our customers with a superior and comprehensive experience across all areas of gaming, sports betting, and entertainment."
The two firms have already begun to grow in the US sports betting market as they announced a multi-year partnership with ESPN that will link ESPN digital platforms with William Hill sportsbooks around the country.
This new William Hill sportsbook in Pennsylvania is now live for guests on the mobile app and open to visit Sundays from 9 am ET to midnight, Monday through Thursday 10 am to midnight, Fridays from 10 am to 1 am, and Saturdays from 9 am to 1 am.